DAILY INSIGHTS
Spreaker Data Ticker
Get the latest industry insights about podcast monetization: we want to increase the visibility of key elements within programmatic advertising in podcasting. Industry leaders, publishers, and everything in between, this is for you!
DAILY INSIGHTS
Spreaker Data Ticker
Get the latest industry insights about podcast monetization: we want to increase the visibility of key elements within programmatic advertising in podcasting. Industry leaders, publishers, and everything in between, this is for you!
Want to learn more about Spreaker?
Rising Star
Showcasing the fastest-growing podcast category by downloads compared to the average. In addition, we are highlighting the most popular Spreaker podcast within that category for listener growth.
Ad Diversity
This metric shows how many unique programmatic ads are running on Spreaker during the week period. This metric is not a measure of volume but is a measure of the amount of variability in ads that are running through our network.
RPM
Revenues per thousand downloads (RPM) provides a clearer picture of the podcast's earnings per audience size, making it crucial for understanding the podcast's potential revenue. While CPM has been a long-standing metric used by advertisers to measure the cost of every 1,000 ad impressions or downloads, RPM is more valuable for publishers. The RPM shown in the newsletter is before the revenue share split.
Hottest segment
Showcasing the fastest-growing audience segments by downloads and by revenue compared to the average. This interesting data point gives insight into which ad segments are gaining popularity and experiencing growth.
Spreaker is a multi-faceted podcast platform that provides both independent content creators and established publishers with the tools and support to launch, grow and monetize their podcasts easily and fast. As a global leader in podcast ad technology, Spreakers' technology powers some of the most prominent programmatic ad marketplaces in the podcasting industry.
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Rising Star
Showcasing the fastest-growing podcast category by downloads compared to the average. In addition, we are highlighting the most popular Spreaker podcast within that category for listener growth.
Ad Diversity
This metric shows how many unique programmatic ads are running on Spreaker during the week period. This metric is not a measure of volume but is a measure of the amount of variability in ads that are running through our network.
RPM
Revenues per thousand downloads (RPM) provides a clearer picture of the podcast's earnings per audience size, making it crucial for understanding the podcast's potential revenue. While CPM has been a long-standing metric used by advertisers to measure the cost of every 1,000 ad impressions or downloads, RPM is more valuable for publishers. The RPM shown in the newsletter is before the revenue share split.
Hottest Segment
Showcasing the fastest-growing audience segments by downloads and by revenue compared to the average. This interesting data point gives insight into which ad segments are gaining popularity and experiencing growth.
Spreaker is a multi-faceted podcast platform that provides both independent content creators and established publishers with the tools and support to launch, grow and monetize their podcasts easily and fast. As a global leader in podcast ad technology, Spreakers' technology powers some of the most prominent programmatic ad marketplaces in the podcasting industry.
